Everyone has been talking about blogging, these days. Almost everyone you ask, has been blogging or at least thinking about it for a while. But what puzzles you the most is the million dollar question, why should any organization require a blog? Well, I tried to answer the same with a few points that struck my mind. You are welcome to come up with more queries.
- These days, internet presence has become a must for every company, be it a start up or the most established one. Internet penetration has become the top most priority for the governments of India & various other countries.
- Today, every man who wishes to know about a certain product, turns to the internet for help. And the best place to scourge for information is the search engines. It’d help your company a thousand times if the very result points to your blog and every potential customer gets first hand information from the company’s spokespersons than any other.
- A company blog is the first place where a loyal user shall look for news about the company, market standing, product launches & new services on the offing.
- This also, in turn, goes a long way in establishing the brand of the company.
- A blog is a great place to get first hand public feedback on already launched products as well as on the services that are being developed within the company stable.
- Startups are the best type of companies that should look to start a blog at the earliest. A startup hardly ever finds time for public relations for the first few months of establishment. A blog is the best way to announce its arrival and create an ongoing relationship with prospective customers.
- A blog can be considered as word of mouth publicity since both existing & prospective customers can interact between themselves, all under the surveillance of the public relations officer of the company.
- All of the above & much more at just the cost of buying an URL and paying a freelance writer like me.
January 17, 2008 at 4:44 am |
Blogging helps you to know the instant reaction from your end users about your new products/offers! Fact is that you get an interested audience in the back of you always. Blogging in other sense saves both money & time to learn the feedbacks from end users. Is not that?
January 17, 2008 at 7:49 am |
Yup, that’s very true. The very fact that you can geet free and important feedback directly from your customers is a huge benefit.
Moreover, if you happen to launch a product that’s getting rave reviews from users then it also helps the on-lookers to trust the product and use it themselves, in turn growing your customer base.